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BMW to make it's mark in motorsport
Ben Purvis
Topic: New bikes
25 July 2007 10:08 
The revelation that BMW is set to enter the World Superbike Championship in 2009 – as revealed in MCN this week – perhaps shouldn’t be such a surprise, since the firm has been gradually revamping its image for the last five years.
While the firm has long been involved in four-wheeled motorsport, and has competed on two wheels in events like the Paris Dakar rally, its recent entry in the Le Mans 24 hour race was the first time in 50 years the firm ran its own works road racing team.
But the build-up to that has been a long time coming. For several years BMW has run the Boxer Cup championship for R1100S machines, and the PowerCup for the K1200R, as well as providing significant sponsorship to the MotoGP championship.
And the increased motor sport activity has been reflected in its production model range. The K1200S, K1200R and the new R1200S all show a new, sportier face to a firm who’s products were once considered the two wheeled equivalent to a comfy pair of slippers.
Story Continued at: MCN- MotorCycleNews.com  
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